Nestlé acquired Ralston Purina in December 2001, leading to the formation of the America’s largest pet food company by market share. According to the company’s Purina news site, it produces 45% of the world’s cat food business, with chief manufacturing facilities in Dunkirk, New York and St. Joseph, Missouri. The former manufactures dry dog food, with the latter focusing on wet food production. The company has substantial operations in North America, Asia, Africa, Oceania and Latin America. The booming pet product business, as well as world-renowned brands such as Friskies, makes it the second most profitable Nestlé subsidiary after pharmaceuticals, only behind its chief competitor, Mars, in the world’s pet food market share.
• One of the fastest growing divisions of Nestlé as from 2009: The growth is attributed to a surge in pet ownership and care, leading to growth in the pet food market
• Established a pet litter products division in 2006, with manufacturing facilities in Russia and Thailand
• Purina Colorado facility builds the State’s largest privately owned solar panel system
• Acquires pet treats manufacturer, Waggin’ Train in September 2010
• Built the Purina event center for dog shows and completion for $10million in 2010
• Involved in various pet-associated charity events such as the Pet Care Pride Day. The company’s workers volunteer for various activities associated with pets such as nutrition advice and medical care
• Employees are encouraged and allowed to bring their pets to work. In-house facilities include physical fitness trainers, medical care, and gyms. This has reduced employee turnover to just about 5%.
• Won the 2010 Malcolm Baldrige National Quality Award for organizational and manufacturing performance. This includes efficiency and innovations in packaging, waste products recycling, and energy efficiency through using renewable energy.
Products and Services
• Pet food is the main revenue offering. The popular foods include Purina Dog Chow and Purina One. One of the factors that contribute to the impressive revenue is the presence of products across all budgetary considerations: brands such as Alpo targeting budget customers and more costly offerings such as Purina Beneful. Other variants include cat appetizers, energizers for athletic dogs and pet food optimized for senior dogs
• Pet care services through a team of vets, nurses, pet care professionals, and customer representatives. They therefore offer advice on matters concerning Purina products, including nutrition for special needs animals and pet care
• Pet treats such as beds, liners, leashes and cleaners through a subsidiary: Purina Petgear