A Company That Cares about Pets: Purina PetCare August 27, 2015

Most people care about goes on their plate and they ensure they eat nutritious meals. Purina PetCare cares more about what goes on the plates of pets. Their love for pets saw them investing heavily in the quality of food that their pets eat.

Their pet care products started back in 1894 from an American businessman who took health seriously, William H. Danforth. On January 8 1894, he partnered with William Andrews and George Robinson and began Robinson-Danforth Commission Company that was in the business of feeding farm animals. In 1902, they changed their name to Ralston Purina which is the name it held until 2001 before it was acquired by Nestle for $10.3 billion. It was then that the name changed to Nestle Purina PetCare, as noted on the Purina news section of the Newscenter. They then merged with Friskies PetCare Company which is Nestle’s pet food business.

Purina ventured in the pet nutrition business back in 1926 when they set up a pet nutrition and care center in Missouri to look further into its pet food palatability and nutrition. In 1956, they introduced Purina Pet Chow and in 1963, Purina Cat Chow. Among their many products, their main revenue earners are Purina Dog Chow, Purina, Purina One, Friskies and Purina Beneful.

Purina’s focus hasn’t been purely on pet food nutrition. They have made a go at making a world record during the ‘Take Your Dog to Work Day’ by going for the ‘Most Pets in a Workplace’ in just one day. They asked their employees to bring their pets to work and encouraged other companies to join them on this day by asking them to make a pledge. The all-day event would have Purina Pro Plan Incredible Dog Team entertain people, have their pet photo taken by a professional photographer, have a pet vet look at their pets and have ice cream and cold treats for employees and their pets.

The Purina Pro Plan Incredible Dog has an annual dog challenge that sees dog lovers bring their dogs to see their dogs, from all backgrounds and breeds, compete for the IDC Champion in dock diving, freestyle flying disc and agility among others. This year, they took the challenge to Boston. The dogs participated in activities such as jumping through hurdles, high-flying Frisbee routine, and find their way through obstacle course. The most anticipated activity was the leap off a 40 foot dock and into a 19,000 gallon pool tank.

The company also showcased their marketing prowess from a Purina Corgi commercial that created a lot of buzz in the internet. The commercial was to air during the Grammy award. “I Get Beggin” was one video that received a 7 percent engagement rate via twitter while the typical engagement rate for consumer packed goods is normally 3 percent.

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Categories: Culture

FreedomPop Expanding Through Asia August 25, 2015

FreedomPop has been expanding throughout the United States at a rather impressive rate. In only three years, the company has managed to bring in over one million users and that number is continuing to climb. Recently, after raising more than $30 million in funding, the company announced it would move into the UK in order to not only provide services to residents inside of the United Kingdom, but give roaming services for customers both in the United States and in Europe as well. Now, in the most recently release, FreedomPop has informed its customers, investors and really the world of mobile phone service that the company has made plans to expand to Southeast Asia. This way, the company is able to reach more customers in one foul swoop than all of Verizon Wireless in the United States. This serves as both a power move for FreedomPop, the free service provider in the United States, but as a warning to the rest of the mobile companies out there that FreedomPop means business.

FreedomPop on usatoday does not own its own network. Instead, the company buys data services from larger companies at wholesale prices. In the United States, it works with Sprint on buying the wholesale data. The company than gives away the data, text and calling services while allowing the company to sell small amounts of data to those customers who go over this amount. In Asia though, FreedomPop is going about this a bit differently. It is actually partnering up with a company that already has nearly 250 million customers already. Normally, a service provider such as this would not decide to sign up with a smaller company like FreedomPop, especially wen the company hasn’t even opened up in the region yet, but the company does not want FreedomPop to start syphoning off business. Instead, it would rather work with FreedomPop in order to expand what the company provides and to still maintain the customers.

FreedomPop is receiving a $10 million investment from this other company, and on top of the $30 million it has received in fund raising, it looks poised to move into the Southeast Asian market. With this capability, the company should prove to be especially competitive in the years to come. On top of this, the company is going to be able to provide international roaming services to its customers around the world. This makes traveling from the United States to Europe to the rest of Southeast Asia easy as they are not going to need to pay internationally roaming charges, which often becomes expensive with other service providers. Instead, users of FreedomPop can travel to these countries and not feel the pinch in their mobile phone bill.

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Categories: Interesting to me

Fersen Lamas Lambranho: the Brazilian Engineer August 12, 2015

Fersen Lamas Lambranho is a engineer and entrepreneur from Rio de Janeiro in Brazil. He has become a major influence in the engineering world not only in Brazil, but throughout South America. He now sits as a partner and chairman of GP Investments. This is an alternative investment company that has branches in most major metro areas of Latin American. While working with this company he serves as an asset manager that focuses on private equity funds. However, he did not just inherit this kind of position. He has been working throughout the majority of his life in order to reach this particular position.

Fersen Lambranho

For starters, he received a bachelor’s degree in civil engineering from UFRJ (University Federal do Rio de Janeiro). After this, Fersen Lamas Lambranho went on to obtain his Masters Degree (abbreviated MSc) in business administration. He later went on to attend Harvard Business School in the United States where he finished off the Owner President Management Program.

After graduating and finishing up the program in Harvard, he started up the GP Investments firm in 1998 and eventually went on to take over the position of managing director in 1999. He then went on to take over complete leadership of the company with his partner Antioni Bonchistristiano.

Fersen Lambranho

Each of the two partners deal with different aspects of the business and different kinds of financial dealings. For starters, Fersen Lamas Lambranho works with finding deals the company can work with and his partner takes the lead on developing a relationship between GP and the companies and other individuals it wants to work with. Basically, Fersen Lamas Lambranho is the man behind the scene that works everything and Antonio is the face of the company and does the majority of the interactions.

Fersen Lambranho

Beyond just working with GP Investments, Fersen Lamas Lambranho works with an assortment of different non-profit organizations. He has always had a passion for the arts, so most of the no profit organizations are based in the arts. This includes the Fundacao Bienal de Sao Paulo and, along with his wife, he set up the Patrons da Pinacoteca do Estado de Sao Paulo.

This has allowed Fersen Lamas Lambranho to give back to the local community. He continues to live in Brazil and while he does do the majority of his work here, he also enjoys to visit the other branches in the office and also just tour South America with his wife, where they experience different cultures and take in the arts and crafts of the region, when they can then use with their artistic non profit organizations. This way, everything can come back in a full circle with Fersen Lamas Lambranho.

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Categories: Buzz

Joseph Bismark: The Importance of Empathy August 4, 2015


One thing that I am always fascinated by is empathy. I have heard of the type of empathy where people see things or sense things about others, but the empathy that Joseph Bismark describes in his WordPress blog is simply listening to people and seeing things from their point of view. Joseph Bismark understands that empathy is very important in getting through life. It is especially important in the various aspects of life. Unfortunately, it is also very rare. Many people do not even bother to empathize with others. They are just very self focused. This is how the world taught and trained them to be.

Joseph Bismark has fortunately shown that one does not need to neglect empathy and be self focused in order to succeed in business and other aspects of their lives. One does not need to sacrifice spirituality in order to be successful. If anything, spirituality enhances success due to the tendency to treat others with the same regard as one treats himself. After all, it is important to understand that everyone is in on the journey together. Everyone is equal, even though they are unique. Empathy should be exercised so that everyone can feel valued.

Empathy also works for business in that it can help one develop a solution that people will appreciate. Joseph Bismark listens to everyone from his employees to his customers. This helps him develop some kind of solution that people will appreciate. This is why Joseph Bismark has crafted the new model of business. The incorporation of spirituality and business is one of the best things that ever happened. This can cause people think of others as valuable people and not judge them by what they will buy or not buy. This results in success that is based on truth and is also profound.

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A Very Unique Entrepreneur Unlike Any Other July 29, 2015

Finding success in the world takes a combination of several person and professional traits. A willingness to take a risk, along with applying the lessons learned through education and experience, all come together to make a company and those associated with it successful. With his proven track record of success over the past several decades, Brad Reifler is one entrepreneur who truly has what it takes to succeed.

Whether it was founding Reifler Trading Company in the 1980s, Pali Capital in 1995 or Forefront Capital Management in 2009, Brad has established himself as one of the world’s leading financial minds. With an international reputation for using hard work and endless hours of research to make his companies better than the competition, he has taken each of his ventures straight to the top. Focusing on such areas of finance as equity markets, global derivatives, information dissemination and research and more, Brad has always been able to create companies that provide results unlike any previously seen by others in the industry. For example, when he finally sold Reifler Trading Company in 2000, it was the world’s second-largest independent futures operations company, demonstrating the success of his strategies.

An innovator in hedge fund strategies, Brad has built his success upon studying future trends and implementing many of them well before his competition. Rather than focusing exclusively on buying and selling when it came to hedge funds, he instead combined the experience needed in that area with research in credit analysis and derivatives to develop a strategy unlike any used before. Needless to say, the results were impressive. Over a 13-year period as CEO, Pali Capital had more than $1 billion in commission income and was well-established on four continents. With success such as this, Brad Reifler truly is an entrepreneur unlike any other.

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Categories: Keep It In Mind

Purina Pet Care Setting New Standards for Pet Care and Products July 9, 2015

Nestlé acquired Ralston Purina in December 2001, leading to the formation of the America’s largest pet food company by market share. According to the company’s Purina news site, it produces 45% of the world’s cat food business, with chief manufacturing facilities in Dunkirk, New York and St. Joseph, Missouri. The former manufactures dry dog food, with the latter focusing on wet food production. The company has substantial operations in North America, Asia, Africa, Oceania and Latin America. The booming pet product business, as well as world-renowned brands such as Friskies, makes it the second most profitable Nestlé subsidiary after pharmaceuticals, only behind its chief competitor, Mars, in the world’s pet food market share.

• One of the fastest growing divisions of Nestlé as from 2009: The growth is attributed to a surge in pet ownership and care, leading to growth in the pet food market
• Established a pet litter products division in 2006, with manufacturing facilities in Russia and Thailand
• Purina Colorado facility builds the State’s largest privately owned solar panel system
• Acquires pet treats manufacturer, Waggin’ Train in September 2010
• Built the Purina event center for dog shows and completion for $10million in 2010
• Involved in various pet-associated charity events such as the Pet Care Pride Day. The company’s workers volunteer for various activities associated with pets such as nutrition advice and medical care
• Employees are encouraged and allowed to bring their pets to work. In-house facilities include physical fitness trainers, medical care, and gyms. This has reduced employee turnover to just about 5%.
• Won the 2010 Malcolm Baldrige National Quality Award for organizational and manufacturing performance. This includes efficiency and innovations in packaging, waste products recycling, and energy efficiency through using renewable energy.

Products and Services
• Pet food is the main revenue offering. The popular foods include Purina Dog Chow and Purina One. One of the factors that contribute to the impressive revenue is the presence of products across all budgetary considerations: brands such as Alpo targeting budget customers and more costly offerings such as Purina Beneful. Other variants include cat appetizers, energizers for athletic dogs and pet food optimized for senior dogs
• Pet care services through a team of vets, nurses, pet care professionals, and customer representatives. They therefore offer advice on matters concerning Purina products, including nutrition for special needs animals and pet care
• Pet treats such as beds, liners, leashes and cleaners through a subsidiary: Purina Petgear

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Categories: Buzz Culture Pets

Weezy Returns July 3, 2015

Lil’ Wayne announced that he would be releasing his “Independence Day” CD on the 4th of July. He has made the decisions to break away from the Cash Money label. After all these months of silence he is planning to break out and talk about all that has gone down.

There are reasons that this album could be a winner. MTV has proclaimed the Weezy album to a success before it even drops on Saturday. There are some reasons for this. The obvious reason is that he has a lot to say. No one knows what has actually happened with Lil Wayne since the bad blood between him and Birdman. That is why people will want to hear it.

Young Thug has also started beef with him and this made it harder for Wayne to keep calm about this. Mikal Watts thinks something is about to happen. That is another place where Weezy may blow off steam. Mannie Fresh also had something to say about how the album would be a return to the glory days of Lil’ Wayne. In other words, the new album will paint a Lil’ Wayne that is still hungry. So many people have counted him out since Drake and Nicki Minaj have risen to fame. He has been in the background, and a lot of rapper lovers say that he is irrelevant right now. Wayne, however, is set to return with a vengeance and reclaim the throne.

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Categories: Music

Monopoly movie edges towards production

The failure of a number of movies based on board games, such as Battleship has not put Hasbro and LionsGate off teaming up to bring the iconic Monopoly game to the big screen. ScreenRant reports the movie has few details announced and does not have a release date yet, with the only details so far released being the attaching of Andrew Niccol as the screenwriter. Niccol achieved success as a screenwriter with his work on The Truman Show and Gattaca, but has found less success in recent years and has directed a number of projects with varying degrees of success.

The decision to make a big screen version of Monopoly comes after many years of discussion and rumor over the future of the board game brand, which has undergone a relaunch as a board game in recent years. Adam Sender thinks it was much needed for the brand. Monopoly will join Clue, Battleship and a number of other games that have been turned into movies. An earlier big screen version of Monopoly was planned with Alien director Ridley Scott reported to be helming, but its satirical take on the economy was dismissed in favor of a family friendly movie version.

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Categories: Movies

Yes, Emotional Investments and Hulking Terminators Go Together June 30, 2015

The producers of Terminator: Genisys are speaking about the forthcoming movie and engaging the discussion from a unique perspective. During an interview, the concept of an “emotional investment’ in the film is mentioned. To a great extent, the emotional investment on the part of the audience is going to contribute heavily to any success the film will have.

The producers spoke of their own emotional investment in the film. This is good news because creative people who hold emotional ties to their films generally produce memorable works. Still, the audience’s reaction is the component most important to any film’s success. If the audience is emotionally invested, they are going to speak highly of the film even when the project is not perfect. Terminator: Genisys has been receiving poor reviews so far. Jim Dondero (insidermonkey) knows that that is not even a secret.

Yet, if audiences love the film thanks to being able to relive two of their favorite sci-fi films (The Terminator and Terminator 2: Judgment Day) in one reboot, positive word of mouth could help the $170 million dollar film turn out to be a huge success.

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Bruce Levenson Releases His Hawks June 20, 2015

Organized sports is big business to each player, team, stadium, and state where they are held. Teams in the NBA are sold and bought by new investors frequently over the franchises years. The Atlanta Hawks are no exception and will be sold to a group led by Antony Ressler. Bruce Levenson is among the current stock holders involved in this multi-million dollar sale.

Ressler is involved in a large group of notable investors including such big names as Jesse Itzler (co-founder of Marquis Jet), Grant Hill (former NBA player), Sara Blakely (founder of Spanx), Steven Starker (co-founder of BTIG), and Rick Schnall (partner at Clayton Dubilier & Rice). These million dollar investors are joining together to purchase the Hawks for a bargain price of 850 million dollars. This sale requires the approval of the NBA owners which is not expected to be an issue.

The dollar amount of this sale was shocking to some who expected that the team would bring Levenson and his partners over a billion dollars when sold. According to an article on the USA Today website, Bruce Levenson is set to sell his portion of the team in September. The price that his group attained for the team is considerably less than the amount they were seeking just a year ago. At this time, the Hawks investors have relinquished control of the team to the new owners from Ressler’s group.

This incredible sale sets a precedence for other NBA team sales. Irwin Raij is a sports attorney at Foley & Lardner. In the article he states that, “The price reflects the strength of the NBA product right now and views as to what they think the market can become,” he said. “This takes into account the national and local media deals and the trend of increasing NBA team valuations. … This price for this team in this market will be viewed positively.” It is predicted that franchise owners and players alike will see an increase in the amount of return on their investments in the NBA teams.

When it comes to professional sports, owning an award winning team like the Hawks is only a dream for most of the basketball loving population. With the sale of the Atlanta Hawks to Antony Ressler and his group of active investors, Bruce Levinson will now be able to sit back and relax during the Hawks games instead of sweating over the dollar signs making their way down the court.

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Categories: Culture